Story
The Back to God Hour was faced with an aging and declining donor base. The general audience perception was that this ministry was primarily an antiquated North American radio broadcast to a largely Christian audience. Our challenge was to re-brand the organization to appeal to younger and non-traditional audiences. Stories of transformed lives are compelling. We crafted a message that focused on the listener. “…let them hear” was a new campaign tagline and rallying point. Offering an opportunity to let millions hear the gospel message appeals to both young and old audiences.