St. John Lutheran Church, which had its beginning in 1851, exists under God's grace to save the lost and strengthen the saved to live bold and courageous lives of Christian witness before a non-believing world. St. John is dedicated to uplifting the youth of our world, the Next Generation, to be an equipped, knowledgeable, and a self sacrificing generation that will impact our world.
St. John Lutheran is a unique study of contrasts and opposites. At the same time the church draws young and old, traditional and progressive, big and small, organ and guitar, and several other dynamics that almost cause one to wonder, “how do they do it.” Through our process, we developed a brand story that culminated with the positioning tagline “at the intersection of faith and life.”
Download Story as PDFOur creative efforts for St. John Lutheran focused around a new identity and website. The identity symbol came to represent key elements of the story we developed for them: an intersection, a cross and a path. These elements work together to provide a strong visual identity that became the foundation for the creative strategy that was implemented on the website.