New Iron Media

Colorado Springs, Colorado

NIM is a media placement and advertising agency that represents or provides a bridge to faith-based advertising inventory and advertisers.

Story

NIM is a new company, less than a year old. It was established initially to take advantage of an exclusive contract with Focus On The Family to sell advertising space in all their media. It has since come to represent several companies and organizations. It was founded on the principle that it would claim media for common good … to help make this world a better place. The name New Iron Media was chosen because it is a figurative metaphor for the dominant technology throughout history. Those who controlled the iron to make tools and weapons in ancient cultures were dominant. 

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Expression

The logo for NIM was designed to reflect old world iron technology. It also produces a sense of strength and reliability. These elements were then executed across stationery and forms for NIM as well.