Lost Creek Stone
Holland, Michigan
Lost Creek Stone is a building stone manufacturer that specializes in high-end, decorative structural stone.
Expression
When a Texas cattle rancher discovered the presence of a stone of exceptional beauty, hardness and durability cut from a small creek in the west Texas landscape, he realized he had found an excellent building stone. A company was soon born. CHANGEffect was challenged with naming this new company and developing print collateral to help tell their unique story. The name Lost Creek Stone pays homage to the creekâs legendary past of evading thirsty travelers. The print collateral plays off the old world charm and rugged beauty of the stone, while incorporating photographs of modern structures using the decorative stone.