John G. Shedd Aquarium
Chicago, Illinois
As the largest indoor aquarium with more than 8,000 aquatic animals, the mission of the Shedd Aquarium is to be a place where animals connect people to the living world, inspiring them to make a difference. The Shedd fulfills this mission by being cool teachers that create experiences where learning is fun, dedicated stewards that care for animals, people and the living world and great managers who operate a model organization.
Expression
The Shedd Aquarium requested CHANGEffect to develop a creative multi-media tool to communicate with local, national, and international media outlets. Five CDRom press kits were created for several different habitats: The Wild Reef, Sea Star Quest, Crabs!, Lizards and the entire Shedd Aquarium itself. These award-winning tools provided a way to communicate and deliver specific content in a way that was economical, creative and effective.