Story
We tailored the story process with Goldstine, Skrodzki, Russian, Nemec and Hoff, Ltd. to fit the unique nature of their business. The discovery work was done primarily through interviews with the law firm’s 15 partners and a meeting to present and receive feedback from the group. The process ended in a new tagline for the firm: Knowing. What Matters. This positioning served as the basis for messaging in the brochure and website.
Download Story as PDF
Expression
As a law firm, Goldstine, Skrodzki, Russian, Nemec and Hoff, Ltd. needed communication pieces that were professional but also conveyed the warmth of the personalities of their attorneys. We updated their brochure and web site to effectively communicate the high quality of the services they provide as well as to introduce the highly competent attorneys on their staff. The main imagery used throughout focused on one of their key assets - their office setting, which was captured through custom photography.