First Presbyterian Church of Champaign is a 150-year-old church located in downtown Champaign. The church offers traditional services at their downtown campus and most recently started a second campus, offering a more contemporary approach to worship.
Wanting to celebrate the rich history of the church, diversity of thought among its members and its commitment to the local community, we crafted a brand story that resulted in their positioning tag line: “We’re all in different places ... together.”
Download Story as PDFFirstChurch (to shorten their name) is a church with a 150-year history in Champaign, Illinois. They faced the unique challenges of leveraging their strong history while moving forward with clarity. As the story began to take shape, it became clear that some internal changes would be necessary to deliver on their story. After an infrastructure and leadership review, we recommended some changes to the leadership structure and internal processes. Once these recommendations were agreed upon, we partnered with the leadership team over several months to implement the new structure and processes to bring the leadership and ministry teams into alignment.
In expressing FirstChurch’s new story, we used the old church’s building to symbolize its rich heritage and combined it with silhouettes of people from all walks of life and all ages coming together. The color palette and illustrative style capture the personality of the church. This look and feel was translated into multiple pieces—logo, bulletin cover, website and more.