Evangelical Free Church of America
Minneapolis, Minnesota
The EFCA is an association of some 1,300 autonomous churches united by a mutual commitment to serve Jesus Christ with the guidance of the Holy Spirit and obedience to the Word of God. The growing ministry of the EFCA currently extends to some 45 countries of the world.
Expression
No longer is global mission work a one-size-fits-all, paternalistic system where a missionary works alone in unreached places. Instead, the rich fabric of different cultures produces individual sets of needs that require multiple approaches. It has moved from black and white to a colorful tapestry of faces, voices and stories. Our approach to the EFCA ReachGlobal promotional materials was to tell the story with a black-and-white-to-color theme while showing a tapestry of faces.