Blaupunkt
Broadview, Illinois
Blaupunkt, a subsidiary of Robert Bosch Ltd. is the European market leader in the car radio industry with headquarters located in Hildesheim, Germany. Blaupunkt produces more than five million car radios and 500,000 navigation systems every year. Since Blaupunkt built the first car radio, their signature blue dot has served as a quality seal and also represented the company's leadership in innovation in the field of mobile communications.
Expression
Blaupunkt needed a video to promote their Travel Pilot GPS system. Consistency with the Blaupunkt branding was a focus as well as the key selling points of the GPS system. Custom footage was developed of people using the Travel Pilot that was incorporated into the video. The result is a promotional video that Blaupunkt has used in multiple settings to allow people to understand everything the Travel Pilot has to offer.