Archive - October, 2009
About “The Best of Us” and Values
Have you seen the latest Olympic commercials? I’m not going to get into all the hoopla about Chicago not getting the 2016 Olympics (the wound is still too fresh). Here’s a great commercial that the International Olympic Committee has recently released:
more »Tribes don’t like Starbucks
A few of us were ruminating today about our favorite places to get coffee. The uber-brand status and ubiquitous nature of Starbucks has resulted in people joining the tribes of smaller brands. In an era of globalization people are searching for places to belong. There’s no longer much distinction in being a Starbuck’s “citizen.” This kind of goes along with why people are proud of knowing about an organization or band before the world knows about them. Today, people are mosaics of the brands to which they “belong.” more »
