Archive - January, 2009
Living [Your] Brand
Southwest airlines successfully translates their brand promise and brand characteristics into practical implications so that the brand is digested down to the touch point where the most important customer experience is occurring. The airline has effectively created human resources training programs (a.k.a., brand training) so that everyone understands what it means to live the Southwest brand promise. While high-level brand definition, core beliefs, operating values, a creative strategy and an enticing visual brand language are critical–and under gird the overall brand strategy–unless the firm is organized in a way that aligns with the brand story, the public will never experience the story. more »
The Reason Your Church Must Twitter
Does your church tweet? Should your church/pastor use Twitter?
In his new e-book, The Reason Your Church Must Twitter, Anthony D. Coppedge (@anthonycoppedge) explores how pastors and church staff can use twitter to make their ministries more contagious. As an avid tweeter myself (@ryanwynia), I have been growing in my understanding of Twitter’s usefulness and have been enjoying how my church (@parkchurch) uses Twitter.
“The connection people want to feel with their pastor and pastoral staff cannot be overstated. Twitter is a free and simple way to connect churches to the cell phones of their congregation, volunteers and staff.”
more »Is Your Organization Happy? Seven Ways to Get There
Now that neuroscientists, psychiatrists, behavioral economists, positive psychologists, and Buddhist monks are arriving at consensus on the definition, we can all breath a sigh of relief. The February edition of Psychology Today examines our individual happiness: How to turn it on (what works and what doesn’t). If these are the keys for individual happiness and organizations are really a collection of individuals, then organizations have the ability to be happy. This also means leadership has the opportunity to foster individual and organizational happiness. more »
The Pursuit of Happiness
The cover article of the February issue of Psychology Today explores the phenomenon of happiness--how to turn it on: what works and what doesn’t. I was fascinated to learn that in the last year there have been roughly 4,000 books on happiness released as compared to about 50 in 2000. I also found it curious that “as a nation, we’ve grown sadder and more anxious during the same years that the happiness movement has flourished.” Finally, the most astounding information I read was this: more »
