Archive - August, 2008

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  • Steve Finkill August 29, 2008 at 2:39pm Avatar

    Chime In and the Olympics

    So like many people, I got sucked into watching a lot of NBC’s coverage of the Olympics. Other than developing an attachment to Bob Costas that surprised and scared me, I noticed something new that NBC is doing. When they promote their upcoming programming and show their logo at the end of the spot, they are using the wonderful message: “chime in.” Obviously this is a creatively phrased call to action that references one of their brand assets—the chiming three tone melody that has accompanied their logo for decades. more »

  • Tim Ellens August 3, 2008 at 7:48pm Avatar

    Good works!

    Think about it. more »