Archive - July, 2008
Triple Word Score and the Three-Strand Process
It’s finally here. The week you’ve been waiting for all year: National Scrabble Week! Did you know that Scrabble was originally called Lexiko? This challenging crossword game was invented by an out-of-work architect in the midst of the great depression. When the manufacturing rights were purchased from the inventor in 1948, the name was changed to “Scrabble,” which literally means, “to scratch frantically.” Now you can amaze your friends with this important trivia at the next party you attend. This historic game requiring proficient strategy and anagramming skills is not unlike the process that happens here at CHANGEffect. more »
Hey, What Do You Know? We Won An Award!
We don’t take a lot of time around here to enter design competitions. But we sure are appreciative when our clients get jazzed about about something we’ve designed for them and enter into their own industry competitions. We collaborated with Christian Heritage Academy to help them tell their story in a new recruitment brochure. They submitted it and won an Award for Excellence from the National School Public Relations Association. Congratulations CHA! ... a school with an incredible community culture by the way. more »
“Just Do It” Slogan Turns 20
So what business is Nike in? Logically they are in the business of athletic sportswear and equipment. But if that was their genuine brand they wouldn’t be the 16+ billion dollar company they are. Instead they have created a brand around potential and courage. They utilize multipronged programs that incorporate experiential elements and push agency partners to move beyond simply creating ads. more »
Viral Storytelling Without Over-Striding
If I need a little pick-me-up I just watch the “Where the Hell is Matt” video (http://www.vimeo.com/1211060). Stride gum has done a great job of providing an inspirational experience without gratuitously plastering their logo over everything. Instead they tap into an audience’s desire to become connected and part of a story…and they’re happy with a just a post roll credit. Makes me want to book tickets to…anywhere. By the way, it would probably take me two weeks to learn to dance Matt’s simple little jig. more »
