Archive - March, 2008
Brainstorming
We were brainstorming positioning taglines yesterday for a client. It was kind of a unique situation in that we came to the meeting with a few options, but had the assumption that we were going to brainstorm it a bit in the meeting together. We started going back and forth about the different options, what we liked, what we didn’t, what else it needed to say that it didn’t say, that kind of thing. We hit a point in the discussion where the energy was pretty low. The ideas we were coming up with weren’t good and we all knew it. more »
Disappointed in Branding for Nonprofits
I had a conversation with a potential client recently who referred to a book called Branding for Nonprofits by DK Holland. Because I’m kind of a brandaholic and because there is precious little written about branding in the nonprofit space, I thought I would pick it up hoping for some new fodder. I was disappointed. more »
