Archive - October, 2008
Framing the Moments You Are Given
In our business of helping organizations craft and tell their story, I find myself asking questions like, “How do you perceive this type of situation,” or “What would it feel like if your business were to…” and the like. That same type of query happens during the commerce of our daily lives. Like everything that comes our way in life or business, it is your point of view at any given time that will frame how you define the moments you are given. This thought from Sue Mosteller about “HQ” versus “IQ” gave me pause.
more »E-Myth and Your Organization’s Story
For all you fans of the book E-Myth by Michael Gerber, they just published an online article about your organization’s story that might interest you. Check this excerpt out: “[Your Story is] the moments in time that illustrate what you’re all about. If you can capture those moments and use them to communicate who you are, you’ll elicit the emotional response that will turn a prospect into a client, a potential employee into a loyal member of your team and create a brand of which legends are made.” more »
