Thought
Do You Stand Out From the Crowd?
I was standing in line for a roller coaster at Silver Dollar City this summer with my two oldest boys. We were getting bored and I was trying to think of something fun we could do to pass the time. I noticed that the kid in front of us had a “Class of 2006” shirt on and the back of his shirt listed all the students in the class. I asked him if he was in the “Class of 2006” and he responded “Yes sir, I am.” We thought it would be fun to try and guess who this kid was. There had to be at least 400 names on the shirt so we thought it would definitely chew up some time. He agreed to let us guess his name so I started skimming over the massive list of names and stopped at the first guy name that caught my eye. more »
Chime In and the Olympics
So like many people, I got sucked into watching a lot of NBC’s coverage of the Olympics. Other than developing an attachment to Bob Costas that surprised and scared me, I noticed something new that NBC is doing. When they promote their upcoming programming and show their logo at the end of the spot, they are using the wonderful message: “chime in.” Obviously this is a creatively phrased call to action that references one of their brand assets—the chiming three tone melody that has accompanied their logo for decades. more »
Good works!
Think about it. more »
